Migrate WordPress to Webflow: what actually transfers
Posts, pages and their fields. Export from WordPress, shape the columns to match the collection you have designed, import as CSV. It is mechanical, it takes an afternoon, and it is the part everyone means when they say migration.
Images, with one caveat: they come across at whatever size WordPress was serving, which is frequently enormous. A migration is the cheapest opportunity you will ever get to re-export the library properly, and skipping it means carrying the old site's weight into the new one.
URLs, if you decide to keep them, and you usually should. A slug that already ranks is an asset. Changing it because the new structure feels tidier is spending real traffic on an aesthetic preference.
Titles and descriptions, which move as data and should be reviewed as copy while they are in a spreadsheet. It is the one moment when all of them are visible at once, and it is far easier to spot the six pages sharing a description there than one page at a time.
What has no equivalent
Every plugin. Not most of them — all of them. Each one has to be re-answered as a question: what was this doing, does the new site still need it, and what does it become here. Most turn out to be a form, an embed, or something nobody has used since 2023.
Forms with logic behind them. Webflow forms post and route; conditional fields, multi-step flows and anything that calculates need building or need a third-party service behind them. Name the ones that matter early, because this is the item most often discovered in the final week.
WooCommerce. If a real shop is involved, this is not a migration, it is a replatforming decision, and it deserves its own conversation about whether Webflow is even the right destination.
Membership, gated content and user accounts. If the site has any of these, check the ceilings first — the migration may be the wrong project entirely.
The redirect map is the whole job
Crawl the old site before you touch anything and export every URL that returns a 200. Every one of them needs a row: old address, new address, and a note if there is no new address.
Pages with no replacement get pointed at the nearest genuinely relevant page, not at the homepage. A blanket redirect to the homepage is read as a soft 404, which is a slightly slower way of losing the same traffic.
Set the redirects in Webflow before the domain switches, not after. The gap between going live and remembering the map is measured in lost sessions, and it is entirely avoidable.
Then, on launch day: turn off the noindex, confirm the canonicals point at the live domain, resubmit the sitemap, and watch coverage for a fortnight. A migration that loses traffic almost always lost it in one of those four lines, not in the design.
Rebuilt around the one thing that converts
Bon Voyage sell meet-and-greet parking at Heathrow, usually to someone booking the night before a flight, on a phone, in a hurry.
So the quote form is the first thing in reach — departure date, drop-off time, return date, landing time, coupon — with nothing optional and nothing to read first. The headline names the service and the airport in one line, and the two anxieties are answered under the button before anyone raises them: no hidden fees, instant confirmation.
That is the migration worth doing. Not a copy of the old site on new software, but the moment where somebody finally asks what the page is for. If the answer is going to be the same site with a faster host, the honest advice is to fix the host.
Questions we get asked
How do I migrate a WordPress site to Webflow?
Four steps in order: crawl the old site and export every live URL, design the collections and import the content as CSV, rebuild the layouts, then set the full redirect map before the domain switches. The rebuild is the visible work; the crawl and the map are what decide whether the traffic follows.
Will I lose SEO rankings moving from WordPress to Webflow?
Not if the URLs are preserved and every changed one is redirected. Expect a short unsettled period of two to four weeks while the new pages are recrawled. Losses that persist past that are almost always a missing redirect, a canonical still pointing at the old domain, or a noindex left switched on.
Can Webflow import WordPress content automatically?
Content, yes, through a CSV import into a collection you have already designed. Layouts, no — they are rebuilt. Anything a plugin was doing, no, and each of those needs deciding rather than converting.
How long does a WordPress to Webflow migration take?
A marketing site with a few dozen posts fits inside the usual three weeks. What extends it is never the number of pages: it is forms with logic in them, a shop, or a content model nobody had written down before the migration forced the question.