WordPress to Webflow migration cost: what sets the number
Page count, but not the way you think. Fifteen pages built from three templates is a small job; fifteen pages that each had a different person laying them out in a page builder over six years is not. Before quoting, we crawl the domain, and the first useful number is not how many URLs exist but how many distinct layouts do.
How much content moves by hand. A blog with 200 posts in a clean WordPress structure exports and imports. A blog with 200 posts where half the layout lives in shortcodes and embedded builder blocks does not — the shortcodes come across as text, and someone re-lays every one of them.
What has to keep working. Forms are trivial. A booking calendar, a members area, a payment flow or an inventory feed are each a separate decision about whether it moves, gets replaced, or stays where it is and gets linked to. Read what a Webflow site cannot do before assuming any of them come along.
Whether the design moves too. Most people asking for a migration actually want a redesign and a migration, and pricing them as one job hides which half the money went to. We quote them separately even when they happen together, because you should be able to see the split.
The redirect map. This is the one that decides whether the project was worth doing, and it is covered on its own below.
The line item everyone cuts
Every migration has a redirect map: the old URL on the left, the new one on the right, for every address the old site ever answered. It is unglamorous, it is a spreadsheet, and it is the first thing removed when a quote comes back higher than expected.
It is also the only line item on the invoice that protects revenue you already have. Skip it and every link anyone ever made to you — every directory, every supplier page, every result Google is currently showing — lands on a 404 the day you launch.
This is not theoretical for us. Crency's own relaunch left a single old address behind, `/privacy.html`. Search Console had it sitting at position 3.3 on brand searches, quietly serving a 404 to people looking for us by name. One page, and we only found it by crawling our own index.
The map is built from a crawl of the live site, not from memory and not from the sitemap. Sitemaps list what the site thinks it has. Crawls and log files find the pages it forgot.
What you are not paying for
Licences. WordPress itself is free, but the working cost of a WordPress site is the stack around it — premium theme, page builder, forms, backups, security, caching, and the host that has to be good enough to run all of it. That bill stops. What replaces it is Webflow's own hosting, which is one line instead of nine.
Plugin upgrade roulette. The recurring cost that never appears in a quote is the afternoon someone spends when an update breaks a layout. It is real money and it is invisible because nobody invoices for it.
A rebuild of things that already work. If the copy is good, it moves as-is. Rewriting everything because the platform changed is a choice, not a requirement, and it belongs in the redesign half of the quote.
Which band a migration lands in
Our quote form offers four bands — $1k–$3k, $3k–$7k, $7k–$15k and $15k+ — and migrations sit lower in them than new builds of the same size, because the hardest part of a website is deciding what it says, and on a migration that is already decided.
A brochure site of eight to twelve pages with clean content and no integrations is usually the bottom band, and it is genuinely a two to three week job. Add a blog with real archive depth and it moves up one. Add anything transactional and it stops being a migration and starts being a build.
The number that moves a quote most is not size. It is how much of the old site nobody can explain any more — the pages built by someone who left, the plugin nobody remembers installing. Every migration has some. The estimate is really an estimate of how much.
How to get a real number fast
Send the domain, not a description. We crawl it and come back with a page count, the number of distinct layouts, where the content actually lives, and which pages currently earn anything. That takes a day and it costs nothing.
The alternative — describing the site in an email — produces a quote that changes later, which is the thing everybody involved says they want to avoid and then does anyway. Read what a brief should answer if you would rather come prepared.
YPS was a rebuild rather than a platform move, but the useful part transfers: the rule was that everything a visitor needs in order to act sits above the fold, and the firm's standing is shown rather than claimed. Deciding that first is what makes the rest quotable.
Questions we get asked
How much does it cost to migrate from WordPress to Webflow?
For a brochure site of eight to twelve pages with clean content and no integrations, the bottom two bands — $1k–$3k or $3k–$7k — cover it, and it is a two to three week job. Archive depth, transactional features and a simultaneous redesign each move it up a band. The single biggest variable is not page count but how many distinct layouts the old site accumulated.
Is migrating to Webflow cheaper than building a new site?
Usually, for the same page count, because the expensive part of a website is deciding what it says and a migration has already decided. That stops being true the moment the migration is also a redesign, which is what most people actually want — so ask for the two priced separately even if they ship together.
What is the redirect map and do I need one?
It maps every URL the old site answered to its new address, and yes. Without it every existing link and search result lands on a 404 on launch day. It is the first line item cut from an over-budget quote and the only one that protects traffic you already have.
Does all my WordPress content move automatically?
Posts and pages in clean WordPress structure export and import. Anything whose layout lives in shortcodes or page-builder blocks does not — those arrive as text and someone re-lays each one. That difference is the largest single driver of hand-work in the quote.